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伴随科技进步而出现的是企业商业模式的不断变革,既移动互联网、云计算之后的大数据时代的到来,为创新商业模式起到了关键的驱动作用。文章在介绍商业模式创新和大数据内涵的基础上,讲述了大数据导致的商业模式创新框架以及大数据创造的竞争优势,最后总结出引入大数据理念来创新商业模式以及提升价值创造的重要作用。
Along with the progress of science and technology, it is the ever-changing business model of enterprises, which not only moves the Internet but also brings about the era of big data after cloud computing, which has played a key role in driving the innovation of business models. On the basis of introducing the innovation of business model and the meaning of big data, the article introduces the innovation frame of business model caused by big data and the competitive advantage of big data creation. Finally, it summarizes the important role of introducing big data concept to innovate business model and enhance value creation .