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当今零售环境下,零售商如何调整门店功能,顺应市场发展移动设备、社交网络、应用程序以及电子商务等数字技术的快速发展,已经彻底改变了消费者的购物方式。常常看到,消费者在零售门店浏览商品的同时,往往使用智能手机扫描商品条码或记录货号,并在淘宝或线上专卖店对比商品价格,查看购买评价,或者在微博或微信朋友圈征取好友建议等。在实体店内进行此类线上操作的消费者多是80/90后的新一
In today’s retail environment, how retailers adapt their stores to market developments The rapid growth of digital technologies such as mobile devices, social networks, applications and e-commerce has revolutionized consumer shopping. It is often seen that while consumers browse the products in the retail stores, they often use smartphones to scan the product bar codes or record the product numbers, and compare the product prices in Taobao or online specialty stores to see the purchase evaluation, or find out on the Weibo or Wechat friends circle Take friends suggestions and so on. In the physical store for such online consumers more than 80/90 after the new one