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为了求职应聘和面试,大多数毕业生会进行自我形象包装,其中购买服装是一笔不小的开销。嗅觉灵敏的商家开始把目光投向这个特定的群体。最近北京城乡贸易中心开设的“大学生求职应聘西装特卖场”引起人们关注。记者发现,这个特卖柜台的商品主要是西装,此外还有夹克、风衣和领带,遗憾的是没有女装。几位光顾的学生认为,这里的衣服质量还可以,价格也比同档次的便宜不少,但衣服的品种品牌还是少了点。北京依文服装服饰公司夏总经理说,开展特卖活动以来,这个销售点的销量有较大增长,细分消费群体,提供特定服务比单纯打折降价效果要好。她表示,这次设特卖场只是一个尝试,今后将深入探究大学生求职应聘形象包装的需求,推出一个成系列的求职服装专卖活动。据了解,绅士西服推出了大学生求职服装免费租赁
In order to apply for a job interview and interview, most graduates will be self-image packaging, including the purchase of clothing is not a small overhead. Smell-minded businesses are beginning to look to this particular group. Recently, the Beijing Urban and Rural Trade Center opened “college students job applicants suit sale ” aroused people's attention. Reporters found that the sale of counter products mainly suit, in addition to jackets, windbreaker and tie, unfortunately, there is no ladies. Several patronize students believe that the quality of clothes here can be, the price is also much cheaper than the same grade, but the brand of clothing or less. According to the summer general manager of Beijing Clothing and Accessories Co., Ltd., the sales volume of this sales point has greatly increased since the launch of sale activities. The breakdown of consumer groups and the provision of specific services are more effective than the price cuts. She said that this set up sale market is only an attempt to explore the image of college graduates seeking job applications in the future, the introduction of a series of job-hunting apparel monopoly. It is understood that the gentleman suit launched a free rental job apparel for college students