当前我国互联网保险发展迅速,各家保险公司纷纷与互联网企业合作。然而,随着互联网保险的进一步发展,这种合作模式必然因追逐自身利益最大化而被打破。本文通过对我国银行保险发展历程的研究,引发对当下互联网保险未来发展的思考。并从传统保险公司的角度出发,提出传统保险公司应对互联网企业抢占保险市场的对策建议。 At present, China’s Internet insurance has developed rapidly, and various insurance companies have cooperated with Internet companies one after another. However, with the further development of Internet insurance, this cooperation mode must be broken by pursuing the maximization of its own interests. This article through the study of the development of China’s bank insurance, triggering the thinking of the future development of Internet insurance. And from the traditional insurance company’s point of view, put forward the traditional insurance companies respond to Internet companies to seize the insurance market countermeasures.