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校园文化建设是高校建设和发展的一个重要组成部分,是建设健康、良好、科学、有序的高校人文环境的重要途径.在信息化、数字化、多元化的现代经济社会中,如何把握高校校园文化建设的脉搏、充分发挥校园文化的“软”作用力、促进高校的全面建设与发展,显得尤为重要.本文从思路、途径、机制等方面,阐述了加强校园文化建设的着力点.“,”The construction of campus culture is an important part of the construction and development of universities, is an important way to build healthy, good, scientific, orderly College Humanities environment.In the modern economic and social informatization, digitalization, diversified, how to grasp the construction of campus culture, campus culture, give full play to the pulse of the“soft”force, promoting the comprehensive construction and development, is particularly important.In this paper, mechanism, ways of thinking, describes the key points of strengthening the construction of campus culture.