在全球化的今天,文化的沟通早已发生在不同文化背景的人们之间。并且伴随着媒体的不断发展,国际贸易的增加,国家经济结构向国际经济结构的转化,这种跨国,跨文化的交往活动日益频繁,日益重要。平面设计作为一种信息的传播方式,也就面临了新的服务对象——全球市场,这也就使平面设计具备了承担跨文化沟通的职责与使命的功能。作为当代平面设计师,在这种 In today’s globalization, cultural communication has long taken place among people of different cultural backgrounds. And with the continuous development of the media, the increase of international trade and the transformation of the national economic structure into an international economic structure, such cross-border and intercultural exchanges have become increasingly frequent and of increasing importance. As a way of information dissemination, graphic design also faces a new service object - the global market. This also gives graphic design the function of carrying on the responsibility and mission of intercultural communication. As a contemporary graphic designer, in this