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1979年至2001年间,国际广告公司开始计划及陆续进入中国。其间,对广告产业最具深远影响的贡献,体现在广告从业人员技术结构、专业水平的完善和提升上。本文通过对国际广告公司从业人员及中国广告专业人员面对面的访谈,回顾了那个英雄不问出处的年代中一代天骄的诞生过程;分析了当代中国广告早期发展过程中从业人员的专业背景;探索了中国广告教育发展的状况;从而得出对中国广告教育的一些启示。
From 1979 to 2001, international advertising companies began planning and gradually entering China. In the meantime, the most far-reaching contribution to the advertising industry is reflected in the improvement and enhancement of the technical structure and professionalism of advertising practitioners. This article reviews the birth process of Tianjiao, the generation of the generation who did not ask for the hero, through the face-to-face interviews with practitioners of international advertising agencies and advertising professionals in China. It also analyzes the professional background of practitioners in the early stage of contemporary Chinese advertising development. The status of Chinese advertising education development; thus draw some enlightenment on Chinese advertising education.