温泉旅游已成为休闲度假旅游的一大热点,张家界境内具有丰富的温泉资源,且部分已经得到开发,是张家界旅游开发的一个重点。但目前来说,张家界温泉旅游开发方式单一,缺乏温泉特色。本文根据实地调查研究,认为在张家界境内应选择符合当地区位条件的温泉开发模式,挖掘温泉养生方法,加强温泉宣传与营销推广。 Spa tourism has become a major tourist hotspot vacation, Zhangjiajie has abundant hot spring resources, and some have been developed, Zhangjiajie is a focus of tourism development. But for now, Zhangjiajie hot spring tourism development is single, the lack of hot springs features. According to the field investigation and research, this paper thinks that the development mode of hot spring in Zhangjiajie should be chosen according to the conditions of the local area, tap the method of hot spring regimen and strengthen the hot spring promotion and marketing.