论文部分内容阅读
上世纪90年代凭借第一台四星级冰箱成为国内白色家电翘楚的海尔,2000年左右慢慢淡出视野,尽管发展依然迅速,但美誉度明显降低,这应该与海尔的创新和多元化走得不那么顺畅有关。创新、多元化带来的问题是缺乏核心整合能力。彼时,比尔·盖茨带着以WindowsCE为核心的“维纳斯计划”横扫全球,张瑞敏亦为他站过台。显然,在无核心技术整合的情况下,维纳斯对海尔是很好的契机,可真正实现“智能家居”方案。但由于微软商业策略等因素,该计划失败了。眼下,Android平台已成为家电业智能化的基础平台。未来家电制造业如何发展?此次专访中,张瑞敏试图回答这个问题,但答案有些模糊不清,未来之路并不明确。不可否认,张瑞敏勤于学习,大数据、
In the 1990s, Haier, with its first four-star refrigerator, became the leader in domestic white goods. It gradually faded out of sight in about 2000. Although the development is still rapid, but the reputation is significantly reduced, this should go with Haier’s innovation and diversification. Not so smooth about. The problem brought by innovation and diversification is the lack of core integration capabilities. At that time, Bill Gates swept the world with the “Windows program”, which was based on Windows CE. Zhang Ruimin also stood for him. Obviously, in the absence of core technology integration, Venus is a good opportunity for Haier to truly implement the “smart home” program. However, due to factors such as Microsoft’s business strategy, the plan failed. Right now, the Android platform has become the basic platform for intelligent home appliance industry. How does the home appliance manufacturing industry develop in the future? In this interview, Zhang Ruimin tried to answer this question, but the answer was somewhat ambiguous and the road to the future was not clear. It is undeniable that Zhang Ruimin is diligent in learning, Big Data,