论文部分内容阅读
对写作者、传统媒体人来说,“10万+”的出现挑战了他们原有的写作规范、从业规范:每个作者、编辑都挖空心思地研究爆款文章行文的套路、不同标题的点击率、粉丝的转化率。对广大读者来说,“10万+”也改变了我们阅读的方式:我们习惯了观点鲜明、用语犀利的文字,我们需要速战速决的快感。沈从文、汪曾祺,甚至王小波、张爱玲,这些当代散文名家的文字,在当今的微信公号10万+的汪洋中并不一定有最高的点击量。作为读者我们都爱读10万+,作为写作者,我们也都期待能制造10万+。但一片繁荣的文字海洋当中,这样的10万+风潮却也潜藏着狡猾的危机。
For writers and traditional media people, the appearance of “100,000 + ” challenged their original writing standards. Practitioners’ norms: Every author and editor has devoted themselves to studying the routine of the explosion-type article, CTR, fan conversion rate. For the majority of readers, “100,000 + ” also changed the way we read: we are accustomed to a clear-cut, sharp language, we need the thrill of quick fix. Shen Congwen, Wang Zengqi, and even Wang Xiaobo and Zhang Ailing, the words of these contemporary prose authors, do not necessarily have the highest click-through volume in today’s Weixin Gonghao 100,000 ocean. As readers, we all love to read 100,000 +, as writers, we also look forward to create 100,000. However, a flourishing literary ocean, such a wave of 100 000 + but also lurk a cunning crisis.