在进入壁垒较低,竞争激烈的饮料市场,产、供、销,往往成为困扰企业的难题。销路的打开,可以加速资金运转,巩固企业发展根基。所以饮用苏打水作为一个新品的入市,如何进行有效的推广是企业成败的关键。在文中作者通过分析推广苏打水产品的机会和问题,最终提出了一些推广策略。 Enter the barriers to entry is low, highly competitive beverage market, production, supply, marketing, often become a puzzle for enterprises. Open the market, you can speed up the operation of funds to consolidate the foundation for business development. Therefore, drinking soda as a new product into the market, how to promote an effective business is the key to success. In this paper, the author analyzes and promotes the opportunities and problems of soda aquatic products, and finally puts forward some promotion strategies.