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随着科学技术的发展、企业竞争的加剧以及消费者行为的改变,越来越多的产品具有了易逝性。而对于易逝品如何合理定价,以在合理的时间内将产品销售出去对企业至关重要。本文在对易逝品的定义、分类等进行简要分析的基础上,从单一企业单一易逝品、多企业同时销售单一易逝品、单一易逝品的定价与库存联合决策、单一企业销售多种易逝品、多个企业同时销售多个易逝品以及多种易逝品的定价与库存联合决策等多个不同角度,对易逝品定价的研究现状进行了详细分析。
With the development of science and technology, the intensification of competition in enterprises and the change of consumer behavior, more and more products have perishableness. And for the perishable product how to reasonably priced, in a reasonable time to sell the product is crucial for the enterprise. Based on a brief analysis of the definition and classification of perishable products, this paper analyzes the definition of perishable products, the classification and so on. From the single-firm perishable products, multi-enterprises sell single perishable products, single perishable products pricing and inventory joint decision- Species of perishable products, multiple enterprises selling multiple perishable products at the same time, and the pricing and inventory decisions of a variety of perishable products, the current status of the research on the pricing of perishable products are analyzed in detail.