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相信不少移动企业都有这种感受:组织流量营销,先是绞尽脑汁制订营销方案,再给成千上万的客户群发短信,然后印发大量精美的宣传资料,随后兴师动众,调兵遣将,开上宣传车上门服务,整个活动可谓热热闹闹,声势浩大。但结果不仅不尽如人意,反而因有些营销手段距离客户的需求甚远,导致客户反感,引发客户投诉。更为严重的是,很多客户在这种无休止的业务轰炸下产生了严重的疲劳感和被推销心理。长此以往,他们对移动企业的业务营销将更为反感,产生强烈的“心理对抗”。但日前中国移动河北公司平乡分公司(以下
I believe many mobile companies have this feeling: the organization of traffic marketing, first brains to develop marketing programs, and then send text messages to thousands of customer base, and then issued a large number of exquisite promotional materials, and then mobilized, mobilization, On the promotion car on-site service, the whole event can be described as bustling, massive. But the result is not only unsatisfactory, but because of some marketing tools away from the needs of customers, leading to customer dislike, triggering customer complaints. Even worse, many customers have had a serious sense of fatigue and being pushed out of sales with such endless business bombing. Over time, they will be more disgusted with the mobile business marketing, resulting in a strong “psychological confrontation.” But a few days ago China Mobile Hebei Company Pingxiang Branch (below