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城市电视台是指副省级城市电视台、省会城市电视台、地级市电视台,这些电视台只能覆盖本区域。城市台一方面要承受来自广播电视系统内部的规则和竞争压力,另一方面要抗拒外来者瓜分市场(如手机、3G、网络等新媒体的兴起)的挑战。城市台要承受压力、迎接挑战,必须加强战略合作。城市台的战略合作主要表现在以下六个方面。
City TV station refers to vice provincial city TV station, provincial capital city TV station, prefecture-level city TV station, these stations can only cover this area. Urban Taiwan, on the one hand, should be subject to the rules and competition pressure from the inside of the radio and television system and on the other hand should resist the challenge of external market segmentation such as the rise of new media such as mobile phones, 3G networks and the Internet. Urban Taiwan must withstand the pressure to meet the challenges, we must strengthen strategic cooperation. Urban Taiwan’s strategic cooperation mainly in the following six aspects.