直销是一种主要通过积极主动的人际交流与沟通,最终达 成消费行为的销售模式。 这种销售模式最突出的特点是:通过营销人员将自己使用 产品后的切身体会、使用后的效果,一对一、面对面地向潜在 的消费者进行讲解和说明,并通过示范、宣传图册、真实产品、 课程讲授等,进一步介绍产品的性能与功效,使用方法、使用 效果,以及购买产品后所能享受到的服务与优惠等。潜在消费 者亲眼看到了产品的使用效果和真实的产品后,产生购买动机, 最终完成消费。 Direct selling is a sales model that aims to achieve consumer behavior mainly through proactive communication and communication. The most prominent feature of this sales model is: Marketers through their personal experience after using the product, the effect after use, one-on-one, to face to face to potential consumers to explain and explain, and through the demonstration, promotion of Atlas , Real products, course lectures, etc., to further introduce the product’s performance and effectiveness, use, effectiveness, and after the purchase of products can enjoy the services and benefits. Potential consumers saw the use of the product and the real product, resulting in buying motivation, and ultimately to complete the consumption.