企业家和商人的区别的重要标志是,商人没有战略,企业家才有战略。企业家有三个重要素质:战略和战略的运作能力;社会责任感;创新精神。企业在挖到第一桶金以后,没有战略和战略运作能力,就很难做大。我们重视公共关系能力建设,是因为现阶段非经营因素对企业的影响太大。在企业发展壮大的过程中,有两方面的因素最容易导致企业消亡,企业内部讲是战略运作能力和经营决策的思路,或者是应对危机的能力。从外部来讲就是企业能否抵抗非经营因素的破坏和干扰。在我国由计划经济向市场经济转变 An important sign of the difference between an entrepreneur and a businessman is that when a businessman has no strategy, an entrepreneur has a strategy. Entrepreneurs have three important qualities: the ability to operate strategies and strategies; the sense of social responsibility; and the spirit of innovation. After digging the first pot of gold enterprises, there is no strategy and strategic operational capacity, it is difficult to expand. We value the capacity of public relations because the non-operating factors at the present stage have a great impact on the enterprises. In the process of business development and growth, there are two factors most likely to cause the company to die, the internal business strategy and operational decision-making is thinking, or the ability to respond to the crisis. From an external perspective is that enterprises can resist the destruction and interference of non-business factors. In our country from planned economy to market economy change