虚拟社区中的用户聚集对其价值提升具有重要作用。本文首先阐述了聚集效应对虚拟社区价值提升产生的巨大作用,然后从用户需求聚集、用户行为聚集、用户聚集的提升、虚拟社区价值提升4个方面构建了基于用户聚集的虚拟社区价值提升模型。最后,以典型虚拟社区“人人网”为例,运用以上模型,提出了对其进行价值提升的实施策略。 User aggregation in a virtual community plays an important role in increasing its value. This paper first expounds the huge effect of agglomeration on the value enhancement of virtual communities. Then from the four aspects of user demand aggregation, user behavior aggregation, user aggregation promotion, and virtual community value enhancement, a virtual community value enhancement model based on user aggregation is constructed. Finally, taking the typical virtual community “Renren ” as an example, we put forward the implementation strategy of enhancing the value by using the above model.