赵洪鸣:农资行业营销模式和服务模式的升级需要在四方面作出努力:一是产品升级、二是技术升级、三是渠道升级、四是服务升级。产品和技术由生产企业负责解决,而渠道和服务则需要流通企业多做尝试。针对大农户的群体,流通企业应建立相对完整的数据库,在保证数量多之外,更要追求大数据的精度和广度。大农户的数据管理系统要对数据进行精细化收集,对于客户的消费记录信息要做到及时统计。而在服务方面我们尝试推动集成式服务,也就是把农资、农机、农具、农产 Zhao Hongming: The marketing mode and service mode of agricultural industry need to be improved in four aspects: First, product upgrade, second, technology upgrade, third channel upgrade, and fourth, service upgrade. Products and technologies are handled by manufacturers, while channels and services require circulation companies to do more. For large groups of farmers, distribution companies should establish a relatively complete database, in addition to the number of guarantees, but also to pursue the accuracy and breadth of big data. Large farmer data management system to refine the data collection, customer records of consumer information to be timely statistics. In service, we try to promote integrated services, that is, agricultural resources, agricultural machinery, agricultural tools, agricultural products