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继2012年独播“剧王”《甄嬛传》后,乐视网将持续开展行之有效的大剧营销,打造2013年“剧王”!同时将依托全产业链布局,开展深度娱乐整合行销,将重点频道从影视拓展至自制、体育、音乐等更多领域。创新IMC娱乐整合行销模式,打造2013“剧王”2012年,乐视网独播《甄嬛传》总播放量超30亿,打造了网络视频历史上当之无愧的“剧王”记录!并因此获得了大批黏性用户。
Following the exclusive broadcast in 2012, “Drama King” “Zhen Huan Chuan”, the music network will continue to carry out effective drama marketing, to create “play king” in 2013! At the same time will rely on the whole industry chain layout, to carry out depth Entertainment integrated marketing, the key channels from film and television to expand self-made, sports, music and more. Innovative IMC entertainment integrated marketing model to create 2013 “drama king ” In 2012, the music live alone TV “Zhen Huan Chuan” total playback volume of more than 3 billion, creating a well-deserved network video history “King” record! And So get a lot of sticky users.