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时装、家居、运动、皮制、珠宝、食品……被誉为欧洲民族与文化摇篮的意大利,以其艺术、科学和技术在产品上的完美应用,产生了众多的世界品牌,并渗透到了生活的每个领域。而豪华、舒适、美观、历史感等可视为意大利的象征。(Prada)普拉达:庄重典雅的气质风韵品牌定位:高档,时尚,奢侈品牌品牌故事:上世纪70年代,马里奥普拉达的孙女接手Prada,那时还是欧洲的一个小牌子。70年代的时尚圈环境变迁,几近濒临破产边缘。1978年Miuccia与其夫婿PatrizioBertelli共同接管并带领Prada迈向全新的里程碑。品牌风格:成熟庄重又非常典雅的风
Fashion, home, sports, leather, jewelry, food ... ... Italy, known as the cradle of European nation and culture, with its perfect application of art, science and technology in products, has produced many world brands and infiltrated into life Every field. And luxury, comfort, beauty, history, etc. can be regarded as a symbol of Italy. (Prada) Prada: dignified and elegant temperament Brand positioning: high-end, fashion, luxury brands Brand story: 70s of last century, Mario Prada’s granddaughter took over Prada, when Europe is still a small sign. 70s fashion circle changes in the environment, almost on the brink of bankruptcy. 1978 Miuccia and her husband PatrizioBertelli jointly take over and lead Prada towards a new milestone. Brand Style: Mature grave and very elegant style