近年来,我国旅游业发展迅速,各地电视台旅游节目之间的竞争日趋激烈。为更好地满足观众需求,实现创新发展,旅游节目应从自身的特点出发,努力提升文化内涵,突出节目的实用价值,增强品牌实力。 In recent years, China’s tourism industry has developed rapidly. The competition among tourism programs of television stations around the world has become increasingly fierce. To better meet the needs of the audience and achieve innovative development, tourism programs should proceed from their own characteristics, strive to enhance the cultural connotation, highlight the practical value of programs, and enhance brand strength.