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创意企业作为市场经济的新主体,在市场中占据了越来越重要的地位,尤其是在如今信息化和网络化高度发达的环境中,创意企业的经济地位和社会影响越来越重要。本文在对创意企业概念特征以及管理问题分析的基础上,结合零度管理思想,即零物质、零时间、零差距、零滞后、零管理、零障碍、零排斥、零技术,对创意企业的运作特点进行了分析,并构建了创意企业平台式运作模式,此模式基于互联网思维实现了从顾客需求到创意设计和生产运营的零时间、零滞后响应。在此基础上文章对创意企业的组织结构进行了重新设计,较好地解决了艺术家创意和管理工作关系的冲突,最后对创意企业零度空间组织的关键问题提出了建议。
As a new subject of market economy, creative enterprises occupy an increasingly important position in the market. Especially in the highly developed information and network environment, the economic status and social influence of creative enterprises are becoming more and more important. Based on the analysis of the conceptual characteristics and management problems of creative enterprises, this paper combines the concepts of zero-degree management, namely zero material, zero time, zero gap, zero lag, zero management, zero barriers, zero exclusion and zero technology, Characteristics, and builds the platform-based operation mode of creative enterprises. This model realizes the zero-latency and zero-lag response from customer needs to creative design and production operations based on Internet thinking. On this basis, the paper redesigns the organizational structure of creative enterprises, resolves the conflict between the creative ideas of artists and the management work, and finally puts forward the suggestions on the key issues of the zero-dimensional organization of creative enterprises.