如果我们假设葡萄酒是一种文化消费,利乐包装就是对传统葡萄酒文化的颠覆,或者说,从传统的葡萄酒消费眼光看,利乐包装的葡萄酒就不像葡萄酒。因此问题的要害是,我们赋予利乐包葡萄酒以何种文化价值?这种文化在何种程度上能取代传统葡萄酒消费文化? 如果我们认为葡萄酒主要不是文化消费,而是性价比导向的产品消费,那么问题是找出来哪些消费者更关注产品,毕竟从葡萄酒的渊源和厂家的 If we assume that wine is a cultural consumption, Tetra Pak is a subversion of the traditional wine culture or, in the eyes of traditional wine consumption, Tetra Wines are not like wines. So the crux of the matter is, what is the cultural value that we give Tetra Pak wine and to what extent can this culture replace the traditional wine consumer culture? If we think wine is not primarily cultural but cost-effective, So the question is to find out which consumers are more concerned about the product, after all, from the sources of wine and manufacturers