诺贝尔经济学奖获得者郝伯特·西蒙认为:“后信息社会的价值不在信息而在注意力。营造注意力将成为流行的商业模式。”注意力问题几年前才引起我国经济理论界和传播理论界的注意,这是一个崭新的研究课题,但海尔人以其特有的敏感性已经将营造注意力付诸实践之中。今年非典之后, Nobel laureate in economics, Hubert Simon, said: “The value of post-information society is not informational but attention-building attention will be a popular business model.” Attention issues only aroused the attention of our economic theorists This is a brand new research topic that has drawn attention from the communication and theorists. However, with its unique sensitivity, Haier people have put their attention into practice. After this year's SARS,