论文部分内容阅读
他们是体育明星、电影明星,他们是民众眼中具有公信力的人群。他们选择了TCL,是因为相信TCL的产品品质,相信自身形象和这样—家企业关联在—起时,是一种双赢的选择。他们还是普通员工,TCL走到今天,早已实现国际化运营,因此当看到一名中国籍的员工在从事国际项目时,一点都不稀奇。他们更是最忠诚的消费者,正是他们的支持,让TCL有实力、有底气做出—个个惊天之举。
They are sports stars, movie stars, they are the people in the eyes of a credible crowd. They chose TCL because they believe TCL’s product quality, its own image and the fact that it is associated with home-based companies are a win-win choice. They are also ordinary employees. As TCL has achieved international operation long ago, it is not unusual to see a Chinese national employee working on an international project. They are the most loyal consumers, it is their support, so that TCL has the strength and confidence to make - a shaking move.