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新媒体以数字信息技术为基础,有着互动性和创新性的特点,是随着时代不断发展、变化,科学技术不断发展,所形成的一股促进社会信息进步的重要因素。而动画是一种综合性的艺术,汇集了绘画、摄影、音乐、文学以及数字媒体等多种形式的艺术展现,本文分析了动画创作的构思过程,并研究了新媒体时代下动画创作的设计创新。
New media, based on digital information technology, has the characteristics of interaction and innovation. It is an important factor that has contributed to the progress of social information with the continuous development of the times and the continuous development of science and technology. Animation is a kind of comprehensive art, which brings together various forms of art display such as painting, photography, music, literature and digital media. This article analyzes the process of conceptualization of animation creation and the design of animation creation in the new media era Innovation.