近来观看了几则定位青少年的饮料广告,发觉大都使用了有奖购买的促销策略,承诺在购买的饮料包装中有机会获得现金奖励,或是购买达一定数量后可获一定的物质奖励,而其中一则广告的画面竟出现了几位小朋友高举面额不等的奖金在镜头前兴奋地又叫又跳,不时 Recently, I have watched several advertisements targeting young people’s beverages. I have found that most of them use promotional strategies with prized purchases, promising to have cash rewards in the purchase of beverage packaging, or obtaining certain material rewards after purchasing a certain amount, and The screen of one of the advertisements showed a few children’s bonuses in the face of the depreciation of their faces. They excitedly called and jumped in front of the camera. From time to time,