时尚产业是创造需求的产业,在顾客主权时代,可以满足越来越挑剔的消费者的需要。中产阶级的崛起,消费形态正在升级和迭代。生存型消费需求转变为改善型需求,物质型消费向消遣型消费转变,购物型消费向社交型消费转变,大众型消费向个性型消费转变,单纯享乐型消费向新潮艺术型消费转变,而这所有的转变都在指向一个目标,那就是时尚消费!而且现在全球化联系越来越紧密,需要建立全新的时尚观!时尚正在从抽象主观的概念描述走向具体有料的产业支撑,从简单表象的形式主义走向丰富立体的产业工程。打造时尚 Fashion industry is to create demand for the industry, in the era of customer sovereignty, to meet the increasingly demanding consumer needs. The rise of the middle class, consumption patterns are being upgraded and iterative. Survival-oriented consumer demand for the improvement of demand, the conversion of physical consumption to recreational consumption, shopping-based consumption to social consumption, mass consumption to individual consumption change, pure pleasure-based consumption trendy art consumption changes, and this All the changes are in the direction of a goal, that is, fashion consumption! And now more and more close globalization, the need to establish a new fashion concept! Fashion is from the abstract subjective description of the concept of concrete support to the material industry, from the simple image of Formalism toward a rich three-dimensional industrial engineering. Create fashion