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我国最晚应在2009年1月前,执行《烟草控制框架公约》。卷烟品牌传播如何采取应对措施,已经迫在眉睫。本文在分析了烟草行业的特点以及中国烟草企业的广告传播后,给出了5条品牌传播策略的建议。
Our country should implement “Framework Convention on Tobacco Control” by January 2009 at the latest. Cigarette brand communication how to take countermeasures, it is imminent. After analyzing the characteristics of the tobacco industry and the advertising spread of Chinese tobacco companies, this article gives suggestions on five brand communication strategies.