在利益多元化的现代社会,要造就良好的社会风气,形成先进的社会文化,必须有社会成员广泛认同的社会心理,有评价社会成员行为的共同价值标准。荣辱观不仅是“德之大端”,是良好社会风气之“大端”,也是一个民族思想道德的基点,是一个国家精神文化的基石。胡锦涛总书记提出的“八 In the modern society with diversified interests, to create a good social atmosphere and to form an advanced social culture, there must be a social psychology widely recognized by members of society and a common value standard for evaluating the behavior of members of the society. The concept of honor and disgrace is not only the “big end of virtue,” the “big end” of a good social ethos, but also the starting point of a nation’s ideological and ethical standards and the cornerstone of a country’s spiritual culture. General Secretary Hu Jintao put forward "eight