论文部分内容阅读
新媒体广告是基于网络基本属性的新兴广告形式,在品牌塑造方面,呈现出多样化的格局,不仅包含印刷媒体与广播媒体的所有特点与形式,也基于网络的大容量、即时性、互动性以及存储性等特点,产生了独具特色的广告形式,可以更好地塑造品牌形象。1新媒体下的“旧广告”1.1旗帜广告。旗帜广告又名标题广告,这种形式的广告多放置于页面的重要位置,是网络广告的主要形式之一,多以多媒体格式建立图像或视频文件,且受众只需轻轻一点
New media advertising is an emerging advertising form based on the basic properties of the network. In terms of brand building, the new media advertisement presents a diversified pattern. It not only includes all the features and forms of print media and broadcast media, but also is based on the large-capacity network, real-time and interactive As well as storage and other characteristics, resulting in a unique form of advertising, you can better shape the brand image. 1 new media “old ads ” 1.1 banner ads. Banner advertising, also known as banner advertising, this type of advertising placed in an important position on the page, is one of the main forms of online advertising, multi-media format to create images or video files, and the audience just a little bit