政治思想教育工作要适应新形势的需要,在发展社会主义市场经济中有所作为,必须要有新的思路和新的观念。当前特别需要树立以下几种观念。一要处理好“供”与“求”的关系,树立政治思想教育工作的市场观。在市场经济条件下,政治思想教育工作必须努力做到“三个贴近”:一是贴近群众的思想实际。教育内容的设置,要尽可能地适应教育对象的思想基础和接受能力,适应他们的性格特点和兴趣爱好,因势利导,增强教育的吸引力。二是贴近工作实际。政治思想教育要发挥好服务保证 Political and ideological education needs to adapt to the new situation. In order to make a difference in developing the socialist market economy, we must have new ideas and new concepts. In particular, the current need to establish the following concepts. First, we must deal with the “supply” and “demand” relationship, and establish a political ideological education market outlook. Under the conditions of a market economy, political and ideological education must strive to achieve “three closeness”: First, it should be close to the ideological reality of the masses. The educational content should be set as far as possible to adapt to the ideological basis and acceptability of educational objects, adapt to their personality traits and interests, and make the best use of them to enhance the attractiveness of education. Second, close to the actual work. Political and ideological education should give good service guarantee