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2005年12月20日,国航在京举行了2005年度国航代理人表彰大会,大会对来自全国180多家客运代理人代表进行了感谢,并对国航客运优秀代理人进行了表彰。据悉,整个华北地区就有国航客运销售代理人669家之多,全国代理人的销售收入占国航总销售收入的近80%。可见,国航客运销售代理商已成为国航整个销售网络的重要组成部分,在国航的快速发展中起了举足轻重的作用。航空公司与代理商之间,本质上属于委托代理与代理的业务关系。追求利润最大化是两者的共同目标,但这种目标具有错位性和不一致性。两者实际上孕育着极大的市场风险,而这种风险的根源就在于松散的代理与被代理关系。因此,加强与代理商的交流沟通,规范管理和服务工作,对于提高国航的销售业绩和整体服务质量、增强国航核心竞争力有着重要作用。
On December 20, 2005, Air China held 2005 Air China Acting Delegate’s Commendation Meeting in Beijing. The General Assembly thanked more than 180 representatives of passenger transport agents across China and commended the outstanding agents of Air China’s passenger transport. It is reported that there are 669 Air Passenger sales agents in North China as a whole. Sales revenue of national agents accounts for nearly 80% of Air China’s total sales revenue. Visible, Air China passenger sales agents have become Air China’s entire sales network an important part of the rapid development of Air China has played a decisive role. Between airlines and agents, in essence, is entrusted to agents and agents business relationship. Pursuit of profit maximization is the common goal of both, but such goals are misplaced and inconsistent. Both actually breed great market risk, and the root cause of this risk lies in the loose agency and the agency relationship. Therefore, to strengthen exchanges and communication with agents and standardize management and service work plays an important role in enhancing Air China’s sales performance, overall service quality and enhancing the core competitiveness of Air China.