主持人语：著名管理学家彼得·德鲁克有一句名言：企业不是由产品决定的，而是由顾客决定的。在营销专家波特所勾画的“波特模型”中，顾客也被称作企业所要面对的五种竞争力量中的重要一极。从某种意义上说，我们说的面向市场，最终要面对的是千千万万个长着不同面孔、有着不 Moderator language: The famous management scientist Peter Drucker has a saying: the business is not determined by the product, but by the customer. In the Porter Model portrayed by marketing expert Porter, customers are also referred to as one of the five competing strengths that businesses face. In a sense, what we’re talking about is market-oriented, and ultimately we have to face tens of millions of people with different faces and different