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本期“产经纵横”栏目赵军、王新新的文章《电视频道品牌资产及其培育研究》从品牌管理的角度,研究了当前电视频道如何培育品牌资产,以求在竞争中处于更加有利的地位、拥有更多更稳定的观众、占有更大的市场份额。
In this issue, ZHAO Jun and WANG Xin-xin’s article “Research on Brand Equity of TV Channels and Its Cultivation” from the perspective of brand management studies how current TV channels cultivate brand equity so as to be more favorable in competition Position, have more and more stable audience, occupy a greater market share.