作者通过对高三学生的志愿调查统计结果和该院今年的招生实际情况进行对比和分析,提出高职专业开发要有一定的企业背景、要求新求变、要定位准确;并指出广泛深入的市场调研是搞好专业开发的前提,加强高职招生指导是专业开发成功的保障。 The author compares and analyzes the results of voluntary senior high school students’ survey and the actual situation of enrollment in this year’s college. It points out that there must be a certain enterprise background in the specialty development of higher vocational colleges, demands new changes and is accurate in positioning, and points out the extensive and in-depth market Research is to improve the professional development of the premise, to strengthen vocational guidance is the success of professional development of the protection.