随着中国经济发展和全球化进程的加快,众多国际奢侈品牌进入国内消费者视野,中国的奢侈品消费市场规模越来越大。奢侈品牌具有鲜明的品牌形象和特定的文化意义。打造奢侈品牌领域的madeinChina面临许多问题,本文主要浅析其中的文化因素。 With the acceleration of China’s economic development and globalization, many international luxury brands have entered the field of domestic consumers and the scale of the luxury consumer market in China is becoming larger and larger. Luxury brand has a distinctive brand image and specific cultural significance. MadeinChina is facing many problems in the field of building luxury brands. This article mainly analyzes the cultural factors.