公益营销作为一种营销行为越来越受到国内外企业的重视,跨国公司对此早已是技艺娴熟,国内不少大型企业也就轻驾熟,但对于众多中小企业而言,虽然也知道公益营销对于提高企业形象等有诸多益处,但由于认识上的误区以及难以掌握具体操作的要点等原因而与公益营销失之交臂。实际上,对于公益 As a kind of marketing activity, public welfare marketing is paid more and more attention by domestic and foreign enterprises. Multinational corporations have long been skillful and many large-scale domestic enterprises are familiar with it. However, for many SMEs, they also know that public service marketing There are many benefits to improve the corporate image, but due to misunderstandings and difficult to grasp the details of the operation and other reasons and public service marketing missed. In fact, for public welfare