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在媒介融合的年代,电视作为传播媒介之一,其传播能力已经被众多媒介所稀释。尤其是网络媒体的逐渐普及,人们对于互联网的依赖程度要远远高于电视。据统计,截至到2015年1月,我国网民规模达6.32亿,全年共计新增网民7000多万人。而对于电视来说,理论上电视观众人数达到13亿,但是这只表示覆盖人群的数量,而真正有多少人在看电视,实在是一个无法精确统计的数据。在互联网的冲击下,电视已经没有了因循守旧的条件,必须迎
In the era of media convergence, television as one of the media, its ability to spread has been diluted by many media. In particular, the growing popularity of online media, people rely on the Internet much higher than the television. According to statistics, as of January 2015, the number of netizens in China reached 632 million, with a total of more than 70 million netizens newly added throughout the year. As for the TV, the number of television viewers in theory has reached 1.3 billion. However, this only means that the number of people is covered. However, how many people are really watching television is indeed an inaccessible figure. Under the impact of the Internet, television has gone against the old conditions, we must welcome