在社会生活节奏飞速发展的今天,市场竞争日益激烈,国际化趋势加强。与此同时我国的平面设计行业遇到了一系列问题,潜伏着很大的危机。文章针对潜伏着怎样的危机?为什么会潜伏着危机?以及怎样去解决潜伏的危机分别作以分析阐述。为当今的平面设计提出一些看法,希望人们对这些问题重视起来。 Today, with the rapid development of the social life, the market is increasingly fiercely competitive and its internationalization is on the rise. At the same time, China’s graphic design industry has encountered a series of problems, lurking a great crisis. The article aimed at lurking what kind of crisis? Why lurk a crisis? And how to solve the latent crisis separately for analysis and elaboration. For today’s graphic design put forward some views, I hope people pay attention to these issues.