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区域品牌形象系统的建构将涉及视觉色彩、视觉符号、视觉识别等要素,结合CIS理论,通过不同的研究方法了解区域品牌的识别要素,以东北地区为研究对象,基于艺术的角度探讨视觉形象的地域变化。以东北地区为研究对象,在艺术设计视角下通过符号设计逐渐展露区域品牌的特色,进而强调东北地区的区域品牌形象与品牌定位的关系,并通过视觉形象系统的导入,鲜明的表达东北地域的区域特性,并与该区域的发展相匹配,从而逐步体现东北地区的品牌定位。
The construction of regional brand image system will involve elements such as visual color, visual symbols and visual recognition. Based on the CIS theory and different research methods, the regional brand image recognition elements will be studied. The northeast region will be taken as the research object and the visual image will be discussed from the perspective of art Geographical changes. Taking the Northeast as the research object, this paper gradually reveals the characteristics of the regional brands through the symbolic design from the perspective of artistic design, and further emphasizes the relationship between the regional brand image and brand positioning in Northeast China. Through the introduction of the visual image system, Regional characteristics, and with the development of the region to match, so as to gradually reflect the brand positioning in Northeast China.