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电力行业的营销是支持其可持续发展中必不可少的一个环节,它的一项基础性的工作就是对客户服务中心的运行管理负责;对客户的服务中心进行检查、指导、协调和沟通的工作。电力企业的良好发展离不开优质的服务,它是电力企业拓展市场的通行证和生命线,也是打造电力品牌的根本途径。本文就电力企业的市场营销现状进行分析,并就营销服务基础夯实和创新进行深入探讨,以供参考。
Marketing in the power industry is an indispensable part of its sustainable development. One of its basic tasks is to take charge of the operation and management of the customer service center; to inspect, guide, coordinate and communicate with customer service centers jobs. The good development of power companies can not do without good service, it is the power companies to expand the market pass and lifeline, but also to create the fundamental way of power brands. This article analyzes the status quo of the marketing of power enterprises and probes into the foundation of marketing services and innovation in depth for reference.