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全国行业规模效益连夺“五连冠”;权威部门市场调查连年“三个第一”;五粮液品牌价值居行业之首;改革开放20年来,企业资产、利税连翻12番,规模相当于原来的40个五粮液酒厂。这一系列事实和数据集中在一个企业身上。其内在规律,外部环境,决策者的作用,领导层的协力,对文化遗产的成功继承,驾驭市场风云的高超技巧,塑造企业形象的战略构架,以及厚积薄发的战役措施的巧妙运用等等,就形成了一种特殊的经济现象——五粮液现象。自朱镕基总理提出用三年时间解决国有大中型企业问题的战略目标后,关于如
The national industry scale efficiency gains the “five consecutive titles”; the authoritative department’s market survey successively “three firsts”; Wuliangye brand value ranks first in the industry; in the past 20 years of reform and opening up, corporate assets, profits and taxes have doubled, The scale is equivalent to the original 40 Wuliangye wineries. This series of facts and data is concentrated in one company. Its inherent laws, the external environment, the role of policy makers, the cooperation of the leadership, the successful inheritance of cultural heritage, the mastery of mastery of the market situation, the strategic framework to shape the corporate image, and the skillful use of well-prepared campaign measures, etc. A special economic phenomenon has been formed - Wuliangye phenomenon. Since Premier Zhu Rongji proposed a strategic goal of solving the problem of state-owned large and medium-sized enterprises over three years,