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随着我国文化体制改革的逐步推进,经营性报刊要创新体制、转换机制,抓好“转企改制”,重塑报刊市场主体。报刊一旦走上“经营性”的轨道,就彻底改变了自己生存和发展的方式。也就是说,一切生产、销售报刊产品的各种资源,都要由市场来调节,按市场需求对报刊资源进行流动和优化组合。其中,资产经营就是市场调节的一个主要方面,它对于我国报刊业的发展必将发挥很大的促进作用。
With the gradual progress of the reform of our country’s cultural system, the operating newspapers and periodicals must innovate the system and the mechanism of transformation and do a good job of reforming the system of transferring enterprises so as to reshape the main body of newspapers and periodical markets. Once the newspapers have embarked on a “business” track, they have completely changed the way they live and develop. In other words, all the various resources for producing and selling newspapers and periodicals must be regulated by the market, and the newspapers and periodicals should be flowed and optimized according to market demand. Among them, asset management is one of the major aspects of market regulation, which will certainly play a significant role in promoting the development of China’s newspaper industry.