感性消费时代的到来，越来越把消费者的目光从产品的核心功能层面引向附加价值层面：服务带来的情感上的愉悦，品牌传播的文化信息又带来了别样的满足。文化的丰厚能够给商品注入活力，给买卖双方的沟通带来方便；反之，文化的空洞也可以使商品变得苍白柔弱。同是一瓶普通的碳 The advent of the perceptual consumption era, more and more to the consumer’s attention from the product’s core functional level to the level of value-added: the emotional pleasure of service, brand communication and cultural information has brought a different kind of satisfaction. The richness of culture can bring vitality to commodities and facilitate the communication between buyers and sellers. On the contrary, the cultural gap can also make the commodities pale and weak. The same bottle of ordinary carbon