浙江广电集团自2005年实施新一轮发展战略以来,秉持“以精英实力打造大众文化”的理念,积极探索发挥广电特色打造大众文化的实践路径,取得了明显成效。其中最具创新价值意义且产生重大实践影响的,就是2006年首创并每年举办一届的中国(浙江)电视观众节。 Since its implementation of the new round of development strategy in 2005, Zhejiang Radio and Television Group upheld the concept of “building mass culture with elite strength” and actively explored the practical path of using broadcasting features to build popular culture and achieved remarkable results. One of the most innovative and significant practical significance is the China (Zhejiang) TV Spectator Festival, which was first held in 2006 and held once a year.