在视觉传达设计中,字体设计开始被越来越多的人重视,它的作用也被广泛的应用在各个领域。但是如何才能将字体设计做的更出彩,更具独创性是设计师需要思考的的一个命题。同时,在现代化的今天,要将字体设计中的传统元素与现代元素相结合也是设计师们不能忽视的问题。在本文中,以饕餮纹为出发点,探讨传统纹样与汉字之间的联系,挖掘饕餮纹对汉字设计的借鉴作用。 In the design of visual communication, font design has begun to be valued by more and more people, and its role is widely used in various fields. But how to make font design more colorful, more ingenuity is a proposition designers need to think about. At the same time, in the modern era, it is also an issue that designers can not ignore to combine the traditional elements of font design with modern elements. In this paper, the gluttonous lines as the starting point to explore the relationship between traditional patterns and Chinese characters, tap the taotie pattern design for reference to Chinese characters.