加里·利连自称为一个工程师,从未接受过营销培训,但这并不妨碍他以一个工程师的眼光来看待营销问题,并借助营销的概念和规则,利用一系列电脑工具构筑营销的模型和体系。加里·利连的营销工程学帮助经理们提高了在营销中使用技术的比重,也就是说用更科学的方式去实现公司的市场目的。中国的营销人士对于菲利普·科特勒及其代表作《营销管理》可谓耳熟能详,但对于加里·利连和他的代表作《营销工程与应用》,很多人仍感到陌生。实际上,两本著作在美国不仅由同一家出版社出版,而且出版商经常是把它们放在一起卖。为什么呢?《营销管理》讲的是概念,而《营销 Gary Ryan, who claims to be an engineer, has never had marketing training, but that does not prevent him from seeing an issue of marketing with an engineer’s eye and uses marketing concepts and rules to build a marketing model and a series of computer tools system. Gary Ryan’s marketing engineering helps managers increase the proportion of technology used in marketing, which means that a more scientific way to achieve the company’s market objectives. Chinese marketers are familiar with Philip Kotler and his masterpiece Marketing Management, but many are still unfamiliar with Gary Ryan and his masterpiece Marketing Engineering and Applications. In fact, the two books are not only published by the same publisher in the United States, but publishers often sell them together. Why? “Marketing Management” is about concepts, and "marketing