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在高度信息化的后工业时代，在产生数字英雄的知识经济时代人们似乎正在忘记那些像钢铁和混凝土一样坚实的传统产业。石油大王洛克菲勒、汽车大王福特等曾经响亮的名字正随 ２０世纪悄然飘去。 那些曾经是工业化和现代化标志的产业在人们的眼中黯然已成夕阳、但是就在我们不经意间，那些夕阳产业在经历过资产重组、企业兼并、技术改造和产业升级后，已慢慢摆脱了资源消耗、劳动密集和环境污染的旧形象。 ＢＰ（英国石油公司）在 １９８９年推出更加鲜明的企业形象，凸显绿色的视觉冲击与其说是对其形象和标志的重新设计和定位，不如说是传统产业的变迁在这一典型企业上的投射－
In the highly informationized post-industrial era, people seem to be forgetting about the traditional industries that are as solid as steel and concrete in the age of knowledge-based economics that produced digital heroes. The once resounding names of oil king Rockefeller and auto king Ford are drifting away in the 20th century. Those industries that were once the symbol of industrialization and modernization have become a sunset in the eyes of people. However, just as we inadvertently, those sunset industries have gradually shaken off resources after undergoing asset restructuring, mergers and acquisitions, technological transformation, and industrial upgrading. The old image of consumption, labor-intensive and environmental pollution. BP (BP) launched a more distinctive corporate image in 1989, highlighting the visual impact of green is not so much the re-design and positioning of its image and logo, it is better to say that the changes of the traditional industries projected on this typical enterprise. -