随着网络信息时代的到来,人们的生产、生活方式都发生了重大的变革,这对大众传播方式也产生了极大的影响。尽管网络传播的控制结构在本质上没有发生改变,但是,在网络信息的巨大冲击下,亟需对传统理论进行不断更新,积极改革和调整当前的传播理论。分析了网络传播给大众传播带来的影响,并根据传播现状,提出了应对网络传播的具体措施。 With the advent of the Internet information era, major changes have taken place in people’s production and life style, which have also had a great impact on the way of mass media. Although the control structure of network communication has not changed in essence, under the tremendous impact of network information, there is an urgent need to constantly update the traditional theory and actively reform and adjust the current communication theory. Analyzes the influence of internet dissemination on the mass media, and puts forward some concrete measures to deal with internet dissemination according to the current situation of internet communication.